IGCAT’s Food Film Menu 2024 screened at Slow Food’s Terra Madre

4 amazing food stories from acro

ss the globe have delighted an international audience at Slow Food’s Terra Madre – Salone del Gusto event in Turin, that hosted a screening of IGCAT’s International Food Film Menu 2024 on 28 September.

This outstanding collection of short films highlighting local gastronomy and food sustainability, sparked enthusiasm and interest in the World Region of Gastronomy Award and Platform among the attending viewers. Thereafter, President of IGCAT, Dr. Diane Dodd held a Q&A session to explain the values and principles behind the initiative, enticing new regions to join our global movement for a better food future.

Besides strengthening the partnership with Slow Food International, the Food Film Menu projection offered also the opportunity for IGCAT to experience the global flavours of Terra Madre – Salone del Gusto (26-30 September 2024) and browse extraordinary stands, inspiring food producers that are safeguarding traditional food production, culinary innovations, and thought-provoking concepts.

Among them, the remarkable Escape Room in a Box initiative, developed in the framework of the Slow Food led and EU co-funded BEAUTIFOOD project, and focused on food choices. An exciting and creative way to engage people in meaningful discussions about sustainability and responsible food consumption, this unique experience invites adults to reflect on how their consumer habits impact both their personal health and the environment.

Another standout of Terra Madre was the work presented by the Culinary Arts Commission of the Ministry of Culture of Saudi Arabia that, in the last two years, have recovered tens of dozens of plant varieties on the brink of extinction, contributing significantly to the Slow Food Ark of Food project. Their stand was alive with culture and flavour, from traditional Saudi dishes to the famous Saudi coffee and dates, all accompanied by beautiful music. It was a wonderful collision of art, culture, and culinary excellence that left IGCAT deeply inspired and proud of Aseer region, the first World Region of Gastronomy 2024 that has opened with exciting culinary journeys.

IGCAT also applauded the Food Atlas initiative, which is being developed by Saudi Arabia in partnership with UNESCO, with the aim to collect and codify food traditions from across the globe, preserving them for future generations.